These days, marketing agencies are a dime a dozen and with so many offering their ‘online expertise’, it’s not always easy to cut through the fluff and find one that might be suitable. Whether you’re looking for an effective SEO campaign, social media marketing, brand management, or anything in between – if you want to find an effective digital marketing agency then you might need to put the time in to ensure that you pick the right one for your needs.

How can you do this?

By knowing how to identify the differences between an effective digital marketing company and one that might leave a lot to be desired.

And what makes a company effective?

Proven results, affordable prices and reliable services to name just a few things worth looking out for. Imagine that a company offers effective search engine optimisation services, but they don’t even rank on page 1 of Google for some of their own keywords – how effective could they be when it came to your own search terms?

Then there’s the cost to consider. Although most people would want to jump at the most affordable service – when it comes to marketing, cheap doesn’t always mean reliable.

Some agencies try to keep their costs low and then sacrifice on the quality that they provide, while others may charge a bit more because they know just how effective their marketing features can be. When it comes to deciding on the right type of price, the first thing to do is to define a budget in your head, obtain a few quotes and then see how they compare to what you had in mind.

Some marketing agencies will offer packages that can help you to save a bit of cash – but if you’re looking for a reliable service then it’s really not worth putting a price on quality.

Finally, you might want to consider just how reliable the agency are based on their proven track record. A good way to see what their clients think is by taking a look at reviews – with third party feedback being more preferable. Some companies can tamper with their reviews, but when using a third party, this is far less likely to happen.

Making your decision

Once you’ve found a potential service provider that ticks all of these boxes, you’ll be much closer to being able to reach a decision. The last thing to do is take your enquiry to the next level by getting in touch. If you’re treated in a pleasant manner and are made to feel comfortable (as opposed to just a name and number), then you should be able to get on with your project discussion without any further delay.